Video used to be the domain of only the largest companies with the biggest marketing budgets. But the explosion of online video sharing sites has given companies of all sizes the opportunity to create and disseminate videos.
As small businesses assess those PR tactics that will yield the greatest ROI, online video has grown in popularity as a way to generate buzz without breaking the bank. However, simply shooting a video and posting it online will not guarantee results. The key to a successful video campaign is compelling content–if you aren’t distributing something that people will want to watch your campaign will fall flat.