The point of a brand is to create an instantaneous association in people’s minds. The Nike ’swoosh’ brings to mind footwear, athleticism, and Michael Jordan. The Toyota ‘bull’ logo evokes images of compact cars, foreign business competition, and new ways of doing things. The name Budweiser reminds us of everything from the actual beer to those clever talking frogs, and the ‘wassup!’ advertisements.
Archive for category Branding
If you have many hats, then I highly recommend that you determine what your five prominent and consistent brand attributes are that you have inside you – under that hat, if you will.
You are still you. You are the consistent and the constant person that plays in each of these roles. What is it you deliver? What makes you unique?
If you are involved in the world of building trust through content in the world of social media you understand the concept of building an identity. The foundation of all personal branding initiatives is building recognition through your core group of either prospects or peers. Unfortunately, many social media users tend to put to much emphasis on the concept of identity over personality. Ego over control.
The point of a brand is to create an instantaneous association in people’s minds. The Nike ’swoosh’ brings to mind footwear, athleticism, and Michael Jordan. The Toyota ‘bull’ logo evokes images of compact cars, foreign business competition, and new ways of doing things. The name Budweiser reminds us of everything from the actual beer to those clever talking frogs, and the ‘wassup!’ advertisements.
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media.
“All I do is work here”
Oct 5
Here’s an example of how your Brand is everything:
“The reason your brand is falling apart is because so many of your colleagues are saying the same thing, denying the same responsibility. Consumers don’t believe (or care) that there are warrens and fiefdoms and monarchies within your company. All they know is that you leverage that brand name every day, as you have for decades, but now, instead of using that brand to polish your reputation as an individual, you’re being forced to accept responsibility for the actions of others.”
It becomes more and more obvious that brands of the future will be those who are able to surround themselves with communities of customers. And whether we call them evangelists, vigilantes, loyalists or just plain good customers, marketers require enthusiasts of every stripe to stick to their brand no matter if they are leapfrogged by technology, pricing strategies, or newly devised distribution models.
But how do you create your own posse? Well, if you’re lucky enough to be Coke, Starbucks, Nike, or Apple computers, you’ve already been able to push the right hot buttons. People have responded by creating “Nike tribes”, the “Apple cult” and that all-knowing wink and nod between Starbuckians.
If you’re not among those hallowed companies (and even if you are) your ability to design and maintain a community of your own making will become a good part of your success or failure in the months and years to come.
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
- Delivers the message clearly
- Confirms your credibility
- Connects your target prospects emotionally
- Motivates the buyer
- Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.
Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
Brand: A definition
Aug 7
A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.
Brand awareness is a marketing concept that refers to a consumer knowing of a brand’s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.
from Wikipedia
There are a lot of skills that you should be acquiring and honing right now, such as better writing skills, interpersonal skills and analytical skills. Although each of these skills is generally important for almost everyone, regardless of age and position, there is something more important that people are going to have to focus on next year: remaining relevant. The major challenge for workers is going to be data consumption, analysis, tagging, sharing and retrieving.