Use the 4-Points Model to be Productive in Social Media
When using social media you should keep in mind the 4-points model. There are 4 points social media applications should touch in regards to your daily life: Business, Local Business Networking, Social, and Information. Choose four main networks where you spend the most of your time.
When doing business on the Internet, there are many ways in which you can make a website successful. Although the look of your website is important, fancy websites don’t make sales. There is much more to creating a quality website. To make a website successful, you must create a website that will be of interest to your target market and make them want to visit your website over and over again. In addition, your website should lead your visitors to take the action you desire, such as joining your mailing list, or making a purchase.
A five-year stint as a columnist for the magazine Fast Company helped raise his profile, and his blog, sethgodin.typepad.com, which consistently ranks in Web-tracker Technorati’s top 20, helped him reach beyond business readers. Across these media, Godin delivers his combination of counterintuitive thinking and a great sense of fun. “He’s a born entertainer,” says author and consultant Tom Peters.
Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.
The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.
What’s missing from the social web? The ability to just hang out and throw back a few. Really. The missing element from the new, social media driven internet is quite ironically the ability to socialize with people directly, rather than mediated through various services online. And why is this important? Because no matter how much we can expand our social lives online, what matters most is our social lives offline.
Jul 1
It seems like there’s an over-abundance of social sites nowadays. For a newbie, it can be quite intimidating when first joining a network or two and building a community. A handful of questions may run through your head:
So, to answer some of these, I’d like to present my “Social Media For Dummies” overview. First, a quick recap of my favorite networks and what they’re about.
Facebook, with 250 million members, has gone beyond being just a place where you can alert friends about the music you’re listening to, who you’re dating or what movies you like. The social network’s expanded Pages feature lets businesses, organizations and public figures in on the action. They can create profiles that let them sign up fans, issue status updates and send messages.
