DIRTY FROG

The 4-Touch Points of Productivity in Social Media

admin — Sun, 08 Aug 2010 16:00:58 +0000

Use the 4-Points Model to be Productive in Social Media

When using social media you should keep in mind the 4-points model. There are 4 points social media applications should touch in regards to your daily life: Business, Local Business Networking, Social, and Information. Choose four main networks where you spend the most of your time.

Brand: A definition

admin — Sat, 07 Aug 2010 16:52:48 +0000

A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”.

Brand awareness is a marketing concept that refers to a consumer knowing of a brand’s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.

from Wikipedia

The Vendor Client Relationship

admin — Sat, 07 Aug 2010 04:00:08 +0000

Click here to view the embedded video.

How to Make a Website Successful

admin — Thu, 05 Aug 2010 13:19:50 +0000

When doing business on the Internet, there are many ways in which you can make a website successful. Although the look of your website is important, fancy websites don’t make sales. There is much more to creating a quality website. To make a website successful, you must create a website that will be of interest to your target market and make them want to visit your website over and over again. In addition, your website should lead your visitors to take the action you desire, such as joining your mailing list, or making a purchase.

The science of where to position the product image

admin — Sun, 01 Aug 2010 10:49:35 +0000

Customers prefer images of rich or weighty products on the bottom or right of the packaging, while light and healthful products do better when the image is toward the top or on the left. Though the rules are not part of marketing’s conventional wisdom, marketers appear to follow the rules subconsciously.

Seth Godin: Profile of a Marketing Guru

admin — Fri, 30 Jul 2010 13:25:39 +0000

A five-year stint as a columnist for the magazine Fast Company helped raise his profile, and his blog, sethgodin.typepad.com, which consistently ranks in Web-tracker Technorati’s top 20, helped him reach beyond business readers. Across these media, Godin delivers his combination of counterintuitive thinking and a great sense of fun. “He’s a born entertainer,” says author and consultant Tom Peters.

New Thinking about Consumer Marketing

admin — Thu, 22 Jul 2010 13:28:03 +0000

It’s a good time to remind ourselves of the innovative practices that win the hearts and minds of customers.

New truths have emerged from the information revolution we are all navigating. But the fundamental answers haven’t changed.

More Marketers Using Social Media

admin — Sat, 10 Jul 2010 10:55:16 +0000

Social media has gained significant traction this year as a marketing tool, according to a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg.

The study found that 66 percent of marketers have used social media in 2009, compared to 20 percent in 2007. Fifty percent have employed viral videos so far this year, up from only 25 percent in 2007.

What’s missing from the social web?

admin — Fri, 09 Jul 2010 17:09:56 +0000

What’s missing from the social web? The ability to just hang out and throw back a few. Really. The missing element from the new, social media driven internet is quite ironically the ability to socialize with people directly, rather than mediated through various services online. And why is this important? Because no matter how much we can expand our social lives online, what matters most is our social lives offline.