SEO is all about extending the reach of your web site content to your target market using online search platforms. You can tell when this has been achieved, and to what degree, by using web analytics software to monitor referral and visitor data. But what that data won’t tell you is how your site appears to users in a SERP (Search Engine Results Page). Sure, you’re getting traffic but perhaps you’re missing out on a lot more because your listing text is weak. You wouldn’t take out a newspaper advertisement without looking at the final proof first. So don’t be in the dark over how your site appears to people who use Google.
Small Business & Personal Websites
Our Complete $495.00 Website Package includes:
- A domain name (www.yourcompany.com)*
- Website hosting for one year**
- Email for up to 10 people***
- Installation of Wordpress (Blog system + CMS)
- Wordpress theme of your choice installed****
Contact us today to get started!
* If you already have a domain, that’s great! We’ll point the domain name to the new website.
** On the 11th month, we will contact you to renew the domain + hosting for $195 for an additional year.
*** We setup and configure Google Apps for Email
**** To choose a Wordpress Template, choose themes from the drop down menu on the right.
“You have to be pretty lean now, but there are opportunities to grow if you are in a position to take advantage of them,” says Edward Marram, a senior lecturer at Babson College’s Arthur M. Blank Center for Entrepreneurship in Wellesley, Mass. “It’s a good time to evaluate your business, find ways to conserve cash and improve. Then look at where other competitors aren’t making it and go after those opportunities.”
If you are involved in the world of building trust through content in the world of social media you understand the concept of building an identity. The foundation of all personal branding initiatives is building recognition through your core group of either prospects or peers. Unfortunately, many social media users tend to put to much emphasis on the concept of identity over personality. Ego over control.
The point of a brand is to create an instantaneous association in people’s minds. The Nike ’swoosh’ brings to mind footwear, athleticism, and Michael Jordan. The Toyota ‘bull’ logo evokes images of compact cars, foreign business competition, and new ways of doing things. The name Budweiser reminds us of everything from the actual beer to those clever talking frogs, and the ‘wassup!’ advertisements.
As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.
Facebook friendships may improve real friendships, according to new research. Findings released in a Euro RSCG-commissioned white paper yesterday stated that 27.6 percent of American social media users said that their offline relationships are actually benefiting from online interaction via social media.
The social media movement has expanded the number of people we can reach and connect with on a personal level. The new relationships and connections we create with people all over the world can have a profound effect on our personal and business growth. We learn about cultures and nations that we were, perhaps, previously ignorant of. None of this is a new concept, but what may be is how quickly you can destroy your business by using social media incorrectly.
If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers.
This is mostly related to the way blogs interact with search engines and the traffic I am speaking of will come from search engines, mostly Google.
Twitter is a micro-blogging site that asks you a basic question, “What are you doing?” It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are “following” you. When people follow you, they see what you’ve recently contributed when they login. They see your “tweets”, which are the messages you leave.